Branding is your identity in the digital world that your clients use to differentiate you from other businesses. Your brand is your reputation and helps you to build trust with your clients.

So, what makes a brand? A logo, a combination of colors, or a message? Everything that represents your business in your brand. It is an overall perception your clients have about your business.

Everything in your brand design should relate to the purpose of your business. Your name, voice, and visual identity should reflect what you do and the message you want to send.